Complexity of managing an organization Essay Example | Topics and Well Written Essays - 500 words

Complexity of managing an organization - Essay Example The cost of production should be kept at most fifty percent of the total cost for the vision of the organization to be achieved. On innovation and learning perspective, the Chief Information Officer should be responsible for making sure that the organization upgrades and the value constantly increasing. He or She should look for ways of action to take to ensure this goal is attained. Focusing on financial aspect, the Chief Information Officer should position make sure the organization in positioned well in the shareholder’s perpective.He or she should prioritize accurate and timely funding for the business (Pearlson & Saunders, 27).Question two.A diagnostic assistant is an example where artificial intelligence is applied. The aid the human beings identify problems and give suggestions on the restoration or treatment to solve the problems. A Turing test for this is an electrician’s assistant that proses what may be wrong in the premise, such as a default fuse, destroyed switch light or a burnt out light given some signs of electrical complications. Medical diagnostician   is another example of artificial intelligence   that discovers impending diseases, useful tests and suitable treatments based on knowledge of a specific medical domain a patients symptoms and history. This assistant should be capable of explaining its reasoning to the individual carrying out the tests and repairs and who is eventually responsible for their actions.Bullwhip effect is a perceived occurrence in forecast-driven delivery channel.

Manipulation techniques Essay Example for Free

Manipulation techniques Essay Richard is generally a callous person who shows no remorse to anyone or any action. He is duplicitous, manipulative, deceiving. He counter argues, compliments, quickly responds and twists peoples words.  Towards women, he is a different man. He is a very good actor and uses this as an advantage. He normally showers them with compliments and manipulates them.  In act 1 scene 2, Richard is put to the test of making Anne agree to marry him. This would prove difficult, as Richard has killed Annes husband and father-in-law. He compliments her in this scene so much, to pacify her. At this stage, Anne is angry and will not listen to him. For Richard to actually persuade her to marry him would be quite difficult. This is where his manipulation techniques come in. Nay, do not pause: for I did kill King Henry-but twas thy beauty that provokes me. Nay, now dispatch twas I that stabbed young Edward but twas thy heavenly face that set me on. This speech from Richard puts Anne in a very difficult position. She ha a sword in her hand, and he is in a vulnerable position. Anne knows he is a murderer and will feel petrified. This is how he manipulates her, Throughout the scene, there is a certain stichomythia. Where Anne makes fun of Richard and then Richard instantly responds about her beauty. He does not hesitate. Would it were mortal poison, for thy snake!, Never came poison from so sweet a place. He is responding very quickly and does not give up.  Richard says he killed her husband because of her beauty: Your beauty was the cause of this defect. He is saying she is so beautiful that he had to kill her husband so she could be free to marry him. He is trying to make out that she is responsible for her husbands death because he wants to make her feel guilty if she feel guilty, she will be even more vulnerable. He also uses very romantic language your beauty that did haunt me in my sleep. He knows women like to be called beautiful and telling her he killed because of her beauty emphasises how beautiful he finds her. Despite Annes initial hostility, Richards persuasive skills win her over. He is so effective that he makes Anne think Richard has become penitent who is honest and show remorse.  In act 4 scene 4, Richard talks to Elizabeth in a different tone in contrast to Anne. He doesnt shower her with compliments but he gives her ideas of thoughts that could be achieved if she agrees to make her daughter marry him.  Richard acts very innocent towards Elizabeth as if he has done nothing wrong. You speak as if that I had slain my cousins. He is trying to make Elizabeth think that Richard is calm, gentle and caring instead of malicious and cruel. Richard talks to Elizabeth a lot about advantages for Richard marrying her daughter: I do intend to make her queen of England. This would mean Elizabeth would be the queens mother.But mine shall be a comfort to your age. This means they will have children and she will be a grandmother and have a family again.  When Elizabeth sarcastically goes over all the ways he has hurt her family, Richard says, You mock me, madam. This is not the way to win your daughter. Richard answers simply and directly because he does not know what else to say. Faced with Elizabeths bitter sarcasm Richard is no longer being clever, witty and cynical. For the first time, he has met someone who can be more sarcastic than him and he doesnt know how to answer her. She is not frightened of him, so he cannot threaten her and, in any case, he needs her help to marry her daughter. He realises he cant get anywhere with her by being so clever, so he decides to persuade her by talking about what she will get out of allowing him to marry her daughter: wealth, status, grandchildren, he son allowed to return from exile. For the first time in the play, he has to treat someone as an equal.  Richards treatment of Anne in the first extract is different to the treatment of Elizabeth in the second in several ways: He showers Anne with compliments; he talks to Elizabeth about advantages of her daughter marring him; his conversation to Anne is a lot faster and rapid than the one to Elizabeth.

Stirpiculture in the Oneida Community :: essays research papers

Stirpiculture in the Oneida Community   Ã‚  Ã‚  Ã‚  Ã‚  John Humphrey Noyes, a native of Brattleboro, Vermont, rebelled from religion from a young age and after a near death experience became devoted to the goal of being introduced to the ministry. The most influential reasoning to Noyes’ theory was that of Perfectionism, in which believers reached perfection at conversion. Following extensive failure, Noyes finally acquired a following in 1844 in which the thirty-seven members lived communally. Two years later, the prominent ideals began to originate such as â€Å"Complex Marriages† and â€Å"Male Continence.† The Oneida Community’s doctrines had many components, but the basis of the community was centered on the idea of complex marriages. The practice of complex marriages provides the source for many controversial ideas they enacted in addition to what some saw as â€Å"free love.† One such idea was the experiment for the superior race through a monitored procedure known as stirpicu lture. Based upon social Darwinism, the eugenics experiment known as stirpiculture caused unrest in and out of the community.   Ã‚  Ã‚  Ã‚  Ã‚  The stirpiculture experiment, named by John Noyes, began in 1869 as a project to create a race of geniuses. Noyes ideology stemmed from Darwin’s Origin of Species which promoted the â€Å"survival of the fittest† (Carden 61). The selection process was vigorous, including submitting an application to a cabinet of central members who would make the final decision of whether the couple would suffice for the experiment (Whitworth 130). A majority of couples selected their own mates, while a quarter were suggested pairs by the committee (Carden 62). The Oneida founder strived to reach this superior race through the careful selection of healthy, beautiful, and intelligent couples. Noyes and the cabinet’s criterion involved being very spiritually refined, while his son Theodore looked more at the physical condition of the prospective candidates. As early as 1859, women were prescribed to enjoy fresh air, the outdoors and the continual development of mental and spiritual qualities (Kern 263). Women were a necessary part of the eugenics experiment, but Noyes and others thought the choice of the fathers was the key to selective breeding (Kern 232).   Ã‚  Ã‚  Ã‚  Ã‚  The women’s ages ranged from twenty-three to forty-two, the men from twenty five thru sixty; often the fathers were ten or more years older than the female participants (Kern 250). One such woman was the niece and lover of John Noyes, Tirzah Miller, she was the embodiment of the ideal woman of the Oneida community, strong in her convictions and firm in the beliefs of the Perfectionist community (Fogarty 17).

Analysis of demat account and online trading Essay

The commencement of E-Trading and Demat has transformed the capital market in India. With the help of Demat and Trading account, buying and selling of shares has become a much faster and even process than trading with the assistance of a physical broker. It provides for the assimilation of bank, broker, stock exchange and depository participants. This helps to get rid of the painstaking procedure of investing in stock exchange. Today, if one wants to invest in stock market, he has to contact a broker on phone or meet him personally to place order. A broker generally gives such importance and additional service only to high net worth customers. But the introduction of Internet trading, even a common or a small investor gets an opportunity to avail the service at an affordable price which is much lesser than what is charged by a physical broker over the phone. Online trading has given customer a real time access to account information, stock quotes elaborated market research and interactive trading. The prerequisites of Internet trading are a computer, a modem and a telephone connection, registration with broker, a bank a/c and depository account. The introduction of depository service is considered as the beginning of the trading of Stocks @ click. This means that you can arrange delivery of scrips sold anytime, anywhere to anyone by click of a mouse. Dematerialization facilitates to keep the securities in electronic form instead of paper form. It offers more advantageous than the physical certificate form. Despite the advantages of Dematerialization, the awareness levels among the investors relating to Demat account is not adequate because of numerous reasons. The investors are not sufficiently responsive of the concept of Demat account and the various financial institutions providing such services. Objectives An objective is the brainchild behind any project report. A project report will always have a certain objective which needs to be accomplished. Following are the objectives behind the preparation of my project at Indiabulls securities Ltd. †¢ To Compare Indiabulls Online share trading account with the big players in the Market i.e. ICICI, KARVY, HDFC, RELIENCE MONEY as well as with INDIA INFOLINE †¢ Identify the areas where INDIABULLS Scores above its competitors and what are its weak links. †¢ Know the market potential of INDIABULLS considering the fact that there are many competitors in this field with some more firms expected to join the fray in the near future. This will be done with the help of a questionnaire. Provide suggestions to the company regarding what else it can do to stand apart in this ever competitive field and thereby emerge as a market leader. †¢ To understand the company, its achievements and tasks, products and services and also to collect information about its competitors, its products and services offered. †¢ After understanding and collecting information about the organization and its competitors, a trainee will be able to work well for the organization. †¢ To Study present online share trading Introduction Demat refers to a dematerialized account. Just as we have to open an account with a bank if we want to save your money, make cheque payments etc, we need to open a demat account if we want to buy or sell stocks. So it is just like a bank account where actual money is replaced by shares. We have to approach the DPs (remember, they are like bank branches), to open our demat account. Demat account allows you to buy, sell and transact shares without the endless paperwork and delays. It is also safe, secure and convenient. Let’s say our portfolio has 100 of Satyam, 50of Suzlon, 20 of ICICI BANK, 50 of Tech Mahindra and 100 of TCS shares. All these will show in our demat  account. So we don’t have to possess any physical certificates showing that us own these shares. They are all held electronically in our account. As we buy and sell the shares, they are adjusted in our account. Just like a bank passbook or statement, the DP will provide you with periodic statements of holdings and transactions. Individuals, companies, Trusts, Partnership firms, NRIs, HUF, Banks and Institutions are allowed to open a depository account with any depository through a depository participant. The investor would need to execute a standard form giving all his details, bank details, instruction details, nomination details and off-course photograph and signature. Along with this form, the investor would also have sign an agreement with the depository participant which usually forms a standard part of the account opening process. The details on the form have to be matched with a photocopy of the investor’s passport, driving license etc. to certify the mentioned details. If the investor is an NRI, then the client will have to provide overseas address, provide copy of RBI Approval, if any. The RBI Approval is not mandatory for opening of a DP. Account but is required to receive shares into the account when purchased through the secondary market. Procedure for Purchasing Dematerialized Securities The procedure for purchasing dematerialized securities is also similar to the procedure for buying physical securities. 1. Investor instructs DP to receive credits into his account in the Prescribed form. There may be one time standing instruction or Separate instruction each time to receive credits. 2. Investor purchases securities in any of the stock exchanges linked to Depository through a broker. 3. Broker receives payment from investor and arranges payment to Clearing corporations. 4. Broker gives instructions to DP to debit clearing account and credit Client’s account. Investor receives shares into his account by way of book entry Procedure for Selling Dematerialized Securities The procedure for selling dematerialized securities in stock exchanges is similar as selling physical securities. The only major difference is that instead of delivering physical securities to the broker, the investor instructs his DP to debit his demat account with the number of securities sold by him and credit the brokers clearing account. The procedure for selling dematerialized securities is given below: 1. Investor sells securities in any of the stock exchange linked to depository through a broker. 2. Investor instructs his DP to debit his demat account with the number of securities sold and credit the broker’s clearing account. 3. Before the pay-in-day, broker of the investor transfers the securities to clearing corporation. 4. The broker receives payment from the stock exchange. 5. The investor receives payment from the broker for sale of securities in the same manner as received in case of sale of physical securities. Benefits of Dematerialization Account †¢ Safety : If we are holding our shares, bonds etc in physical (paper) form, there are chances of its theft, mutilation, and loss. Moreover, we are also exposed to the risks of fake papers, bad-delivery or delays at the time of transfer of physical securities. However, in DEMAT accounts; we can preserve our long-term investments safely and securely. †¢ Convenience: When we want to sell our dematerialized shares or redeem our debentures in DEMAT account; there are no hassles of filling up transfer forms, sending redemption requests or any other messy, costly and time-consuming paper work. We can conveniently transfer our securities through electronic transfers or just by signing one ‘Delivery Instruction Slip’, which is nothing but our chequebook for DEMAT Accounts. Reference : www.Indiabulls.com www.Investopedia.com www.powerindiabulls.com www.bseindia.com www.nseindia.com www.moneycontrol.com www.equitymarket.com www.demat.com

Biology Adaptation

Adaptation Definition: Adaptation is the process of how organisms develop special structures and internal processes to enable them to live in their environment. Definition: Adaptation is the process of how organisms develop special structures and internal processes to enable them to live in their environment. Organisms can be adapted in two ways: 1. Body structure (e. g. Small ears to reduce heat loss) 2. Body processes (e. g. Osmoregulation in salmon)General Biology Ii Study Guide (Online Class)There are several factors which cause adaptation to occur: Physical Factors * * * Other organisms * * * Adaptations Match the following animals to the adaptations below, and suggest why they are useful. Think about the habitat each animal lives in! * Polar Bear * Camel * Great White Shark Adaptation| Animal| How is this useful? | Thick Fur| Â  | Â  | Stream Lined Body| Â  | Â  | Fat stored in a hump| Â  | Â  | Ability to close nostrils| Â  | Â  | Fins| Â  | Â  | Ability to smell blo od| Â  | Â  | Small ears| Â  | Â  |White Fur| Â  | Â  | Gills| Â  | Â  | Large Claws| Â  | Â  | Sandy coloured hair| Â  | Â  | Long eye lashes| Â  | Â  | Large Feet| Â  | Â  | Sharp teeth| Â  | Â  | Layer of blubber| Â  | Â  | Adaptations in Plants Plants also have adaptations that help them survive better in their environment. Marram grass is a good example of a plant which is adapted to live in very dry conditions, for example on sand dune systems. The leaves of the marram grass are adapted to survive with the limited water available in the desert. Read also Lab 2 BiologyIn very dry conditions, the leaves of the marram grass roll up to form long tubes. This helps drain any water down towards the roots of the plant. Match the adaptations of the marram grass leaves with their function Waxy CuticleReduce water loss through transpiration Stomata sunk in pitsTrap a layer of moist air close to the leaf surface Leaf HairsProtects the stomata from the wind, reducing water loss through evaporation Rolled LeafReduces water loss through evaporation

Grapes essays

Grapes essays John Steinbeck describes the life of a poor family through his exquisite and eloquent use of imagery in The Grapes of Wrath. He shows the struggles of the Joad family as they move to California in hopes of finding work and money in a genious story of the life of the 1930s. In this story, he accentuates anger, fear, strength, and camaraderie as a driving force for families in the early twentieth century. Steinbecks metaphors affix emotion to the story and highlight what makes the lower class a respectable group of people. He uses intercalary chapters to emphasize on particular points and develop mental pictures of the Joads life as the way of life in the early twentieth century. According to Steinbeck, life as the lower class in the early twentieth century was difficult, unfair and the only thing that kept the people moving on was the determination and hope that life would take a turn for In the early twentieth century, life as the lower class was very austere in the eyes of John Steinbeck. Early on in The Grapes of Wrath he tells us of a turtle who is crossing a vast road in the middle of nowhere when a large pick-up truck drives by and knocks the turtle on its back. Lying on its back, the turtle was tight in its shell for a long time. But at last its legs waved in the air, reaching for something to pull it over (22). This example symbolizes the struggle of the Joads as the proletariat in society. They are constantly flipped on their backs by the greater people in their community. They struggle to live and survive just as the turtle does on its back. As the novel progresses, Steinbeck describes the struggle for money, food and shelter. The Joads are malnourished, homeless and unemployed through out the majority of the novel. The Joads complete odds and ends tasks in every little place they stop just to earn a pocket ...

John b watson essays

John b watson essays John B. Watson was born in 1878 near Greenville, South Carolina. He died in 1958. Watson was born into the poverty of South Carolina. At the age of sixteen, Watson entered Furman University. There he studied the basic introduction to psychology. He then graduated with an M.A. degree. He spent a year as principle in a small private school, then he was excepted into the University of Chicago in 1900. At the University of Chicago he studied "Functionalism". He worked in experimental psychology and he spent some Sundays in the laboratory watching the behavior of rats and monkeys. His theory was that animal behavior is controlled, this is also known as "behaviorism". "Watson belived that careful, structured parenting could prevent most psychological problems". (Psychology and You, 10). Watson says that "we are what we learn to be". (Psychology and You, 10). "Frustrated" by the methods that most parents used to rise their children, he wrote a book on child rearing. "The goal of his book was to teach parents how to apply scientific learning in bringing up their children". (Watson,1928). He also says that we are afraid of things because we have had a bad expierience with it. I disagree with Watsons theory of "behaviorism" because if everything he said was true then everyone should get along. Also because what he is saying is that we are being controlled by someone else. We do not and can not have our own opinion. We start to develope our own style and taste at an early age. We also start to become more independent. If everything that Watson believed about his theory of "only the strong surrvive" was true, than if you could not cook or do your own laundry, you would be considered weak and therefor you would not surrvive. Some behaviors we have are learned but not all. For example if you keep repeating a word infront of a baby, eventually the baby will ...

Psyche and Her Progeny

Psyche and Her Progeny Psyche and Her Progeny Psyche and Her Progeny By Maeve Maddox The origin of our word psyche is the Greek noun psukhe, denoting both breath and the life represented by breath: â€Å"the animating principle in man and other living beings.† The word has been a rich source of words in English and other languages. In the classical myth of Cupid and Psyche, the woman Psyche represents the human soul. The earliest extant written version of this story appears in the second-century novel The Golden Ass by Apuleius. Its inclusion echoes the theme of the novel: the soul’s search for union with the divine. The prefix psych/psycho has been used in English since the 17th century. The earliest meaning of psychology was â€Å"the study or consideration of the soul or spirit.† Until the 19th century, psychology was considered to be a branch of philosophy; gradually it developed into a science concerned not with the soul or spirit, but with the human mind. Most of the English words formed with the combining form psych- date from the 19th century. Most have scientific applications, but a few have gone mainstream. Here are a few examples of psych words with their most common definitions: psych (transitive verb): to influence psychologically; to intimidate, demoralize. Example: He tried to psych me out, but I didn’t fall for it. psyched (adjective): excited, stimulated, enthusiastic. Example: I’m really psyched about the movie. psychedelic (noun): a drug (usually illicit) that produces an alteration in the mind; adjective: producing an alteration of consciousness, often accompanied by hallucinations. psychiatry (noun): The branch of medicine concerned with the causes, diagnosis, treatment, and prevention of mental illness. psychology (noun): the branch of science that deals with the mind as an entity and in its relationship to the body and to the environmental or social context. psychic (noun): a person with psychic abilities; (adjective): appearing to have psychical powers, especially of telepathy or clairvoyance. psycho (noun): any person exhibiting odd or deranged behavior, especially when violent or hostile. psychoanalysis (noun): a therapeutic method, originated by Sigmund Freud, for treating mental disorders by investigating the interaction of conscious and unconscious elements in the patients mind psychodrama (noun): a psychotherapeutic exercise in which patients act out feelings and problems in front of others; used colloquially to mean any interaction involving the expression of deep feelings. Psychodrama is also a term given to a play, film, or novel in which psychological elements are the main interest. psychokinesis (noun): the supposed phenomenon whereby physical objects are moved or affected by mental or psychic effort; telekinesis. psycholinguistics (noun): the branch of linguistics that deals with the psychological processes inherent in language acquisition and use. psychometrics (noun): the measurement of mental capacity, thought processes, aspects of personality, etc., esp. by mathematical or statistical analysis of quantitative data; the science or study of this; (also) the construction and application of psychological tests. psychopath (noun): a mentally ill person who is highly irresponsible and antisocial and also violent or aggressive. psychosis (noun): severe mental illness, characterized by loss of contact with reality. psychotic (adjective): of, relating to, or suffering from psychosis. psychotropic (adjective): of a drug or plant affecting the mind. psychopomp (noun): a mythical conductor or guide of souls to the place of the dead. One of the duties of the Greek god Hermes (Roman: Mercury) was that of psychopomp he conducted the souls of the dead to Hades. metempsychosis (noun): transmigration of the soul, passage of the soul from one body to another. Pythagoras taught metempsychosis and recommended a vegetarian diet, perhaps to avoid the possibility of eating any ancestors who might have reincarnated as animals. Want to improve your English in five minutes a day? Get a subscription and start receiving our writing tips and exercises daily! Keep learning! Browse the Vocabulary category, check our popular posts, or choose a related post below:Is She a "Lady" or a "Woman"?At Your DisposalPassed vs Past

Teaching about Religions Essay Example | Topics and Well Written Essays - 500 words - 20

Teaching about Religions - Essay Example The course ids fit for high school students who need to gain familiarity with different ideologies and belief systems exhibited by different religions. Introducing the course at the high school level will produce students with open minds and who exhibit tolerance for the religious beliefs of other people. In order to successfully implement this project, there is a need for all stakeholders involved to approve the introduction of the course. This memo describes both the primary and the secondary audience, which comprises of different levels of stakeholders. The primary audience includes the board of the school, parents, teachers, and the students. The school board is the key decision maker in a high school setting. There is a need for the board to understand the potential outcomes of introducing a course that teaches students about the different religions and countries. The board comprises of people with professional experience and expertise, who have the vision of ensuring that the school registers a positive impact on the society. Evidently, introducing this new course serves to register an immensely positive impact. Moreover, the school board should consider the relevance of the course and determine whether the school has the required resources by offering the course. It is critical to consult staff and parents because of their position in the school’s decision-making process. The staff’s opinion is critical because they will actively participate in the delivery of the course content to the students. Parents need to be aware of what their children learn in school and should form part of the student milestones in the education system (Lester, 2011). Students from the ultimate stakeholders because they stand to benefit from the course. Therefore, it is significant to consider their opinion on the potential benefits of the course to their individual and social lives.

Legal and Ethical Aspects of Medication Administration Case Study Essay

Legal and Ethical Aspects of Medication Administration Case Study - Essay Example cases, the charges are being considered by the state, whereas in the third case, the nurse who made the error was sentenced to the probation of two years. I would take the position with the plaintiffs in the first and third case. Whatever the case is, it is the responsibility of the health providers to provide best medical services to the patients and with full care and attention. Patients come to health providers for medical care. They do not expect such blunders from them which can even take their lives. Therefore, charges should be made against the people involved in medical errors to make them and others aware of the consequences of showing negligence, as well as to make them feel their responsibility. However, in the second case, the pharmacy technician should be held responsible because he/she was the one who stocked incorrect medicine for infants. All three errors made in the cases described in the article could have been prevented if the clinical staff would have shown some responsibility. For example, in the first case, the person responsible for providing the medical care should have checked the patient at the right time instead of letting her wait for a long time. It is clear that she forgot to check her within time because making a patient wait for almost two hours does not make any sense. In the second case, the chances of prevention of error were less because nurses usually use the medicine stored in the right places. Pharmacy technician could have prevented this error by placing the right medicine at the right place. Moreover, in the third case, the error could have been prevented if a senior gynecologist would have supervised the medical procedure instead of letting the nurse perform the complex medical procedure on her own. In the first case, the primacy of the needs of patients surrounds the case because a nurse should feel the responsibility of providing correct care to the patient at the correct time. Section 2.1 (primacy of the patient’s

HRD Research Paper Example | Topics and Well Written Essays - 1250 words

HRD - Research Paper Example This paper seeks to provide a synthesis of academic/scholarly literature written on work-life initiative, and give a literature review on the work-life initiative. This paper will focus on eldercare as a work-life initiative. Traditionally, elderly care is a responsibility of members of a family, and is provided in the homes of the extended family. However, in modern states, care for the elderly is provided by charitable institutions or state. This is due to the decreasing size of families, geographical dispersion of families, greater life expectancy, and tendency of women to work outside homes and access to education. Various countries provide differing forms of elderly care, rapidly changing. This is because there are various regional differences regarding taking care of the elderly. It has been noted that globally that elderly care consume majority of health expenditures compared to other age groups. Increasing large proportion of the elderly has also been accounted for globally ( Petterson, Donnersvard, Lagerstrom & Toomingas, 2006). In most of the western countries, facilities of elderly care are within residential family care homes, continuing care retirement communities, nursing homes, and freestanding assisted living facilities. These facilities have supervisory and support staff that provide board and room, rehabilitation services, and personal care in a family environment. Evidence shows that eldercare programs are a care service that provides free, confidential assistance to senior citizens: the elderly. The programs offer a wide range of services including informative lectures and workshops; confidential, free counseling, assessment, consultation, and referral to both long distance and local facilities; and periodic group meetings with caregiver support (Denton, 2012). There are different benefits of eldercare initiatives depending on different countries. However, in most western nations, senior citizens receive social security and eldercare benefits . Social security and Medicare are long term benefits that the elderly receive. Receiving such benefits often begin at 65 and continue until death. This is a long time approach paid out in many years (Ansah, Matchar, Love, Malhotra, Chan & Eberlein, 2013). Eldercare services are normally paid for by the working class. Money is taken out of every paycheck until the retirement age when such people begin to receive money every month to survive on. Senior citizens make the majority of those receiving social security. This is termed as elder care benefit and benefits people who live up to the qualified age to receive it. Long term eldercare is a relief to the population of senior citizens as it lasts for years of receiving monthly payment to live on. However, government has a way to ensure beneficiaries qualify for the benefits (Ansah, Matchar, Love, Malhotra, Chan & Eberlein, 2013). Apart from social security, there are other long term benefits that come with the eldercare program. Prog rams like Medicare and Medicaid are available to the elderly at the age of retirement. These two programs supplement the eldercare program with accessible and affordable health programs, and limited co-pay. The programs help the elderly with all sorts of care they require so as to live and keep their places of living without

New Strategy Related to Cost-cutting Assignment

New Strategy Related to Cost-cutting - Assignment Example This paper analyses as well as provide recommendations for reducing the quality standard issue of management and for improving the performance of the Brisbane branch along with the justification of the analysis. In the Brisbane branch, the managerial issue is one of the major management issues that have an adverse impact on the performance of the organization. The branch is identified to be facing the managerial issue in relation to the creativity of subordinates and lack of technical knowledge to enhance the quality of products as well as services. The management should support the subordinates, so that they can perform their work effectively and can improve the quality in terms of products and services, as in the present day context, customers focus on the quality of products and/or services. The management implementing the cost-cutting strategy relating to the replacement of personnel with technology has been identified to face complexities relating to resistance, skepticism and outright hostility from the end of the employees. If the management implements new strategy related to cost-cutting to improve the quality of products, then the management is able to meet the satisfaction level of the customers and accordingly may mitigate the quality problem. In this regard, the branch facing resistance and skepticism have an adverse effect on sale figure and performance of the organization as a whole. The quality of products and/or services depends on consistency as well as durability of products and/or services.

Methods and Techniques Used by Firms to Manage Earnings and the Coursework

Methods and Techniques Used by Firms to Manage Earnings and the Motives behind Earnings Management - Coursework Example The value of this activity in large firms seems to be quite high at the level that firms of this size need to publish their reports regularly so that the public is informed about their performance. For this reason, the alteration of figures included in a firm’s financial reports has become a common practice, is related to the efforts for keeping the organizational performance standardized. Still, in the literature, a different view seems to be the most popular: the motives behind earning management cannot be easily accepted. Indeed, quite often earnings management is used for giving a different impression to the public in regard the performance of a particular organization. The motives related to earnings management are also presented in this paper, offering important explanations on the following question: could earnings management become popular in all countries worldwide or not? It is proved that earnings management is not related to geographical criteria; rather, it seems that the position of a firm’s in its industry and the targets set by the managers are used as criteria for deciding the introduction of earnings management in a particular organization. Earning management can be characterized as one of the most important organizational processes. A series of factors have been related to the expansion of earnings management across organizations of different characteristics. In practice, the particular process is often used for promoting personal interests rather than the interests of the organization. The above view is verified through the definition of earning management, as included in the study of Ronen & Yaari (2007). According to the above definition, ‘earning management occurs when managers exercise their discretion over the accounting numbers with or without restrictions†¦ such discretion can be either firm value maximizing or opportunistic’.

Mental Health Promotion Essay Example | Topics and Well Written Essays - 1500 words - 1

Mental Health Promotion - Essay Example Moreover, results achieved by exercising these activities have also been critically evaluated in the light of evidence-based supports. In order to ensure confidentiality the author has supposed the patient name as â€Å"Tomas†. The Data Protection Act (1998) states, â€Å"Nurses must protect patient’s privacy and Confidentiality.† The NHS Plan (2000) highlights that confidentiality must be ensured during a patient’s assessment. According to NMC (2008), ensuring a person’s confidentiality gives you respect. Mental health is the emotional resilience which enables us to enjoy life and to survive pain, disappointment and sadness. It is a positive sense of well-being and an underlying belief in out own dignity and worth (Health Education Authority, 2000). Mental Health Promotion has a wide range of health and social benefits including increased emotional resilience, improved physical health participation, higher productivity and greater social inclusion (Department of Health, 2001). Cattan and Tilford (2006) looked at mental health promotion as the process of enhancing the capacity of individuals to take control over their lives and improve their mental health. It uses strategies that foster supportive environments and individual resilience, while showing respect for equity, social justice, interconnections and personal dignity. Mental Health promotion is an umbrella term that covers a variety of strategies, all aiming at having a positive effect on mental health. Health is a state of complete mental, physical and social well-being, and not only the absence of disease or infirmity. The Department of health (2001) described mental well being as being influenced by many factors including genetic inheritance, childhood experiences, life events, individual ability to cope and levels of social support, as well as factors like adequate housing, employment, financial security and access to appropriate health care. Mann, et al (2004) consi dered the focus on self-esteem as the core element of mental health promotion and the fruitful basis for a broad spectrum approach. According to Department of health (2001) mental health promotion works as three levels relevant to the whole population. Individuals are strengthened through the promotion of self-esteem, life and coping skills for example, communicating and relationships. Communities are strengthened, through increasing social inclusion and participation, improving neighborhood environments, developing health and social services which support mental health. Standard one of the National Service Framework for mental health aims to ensure that health and social services promote mental health and reduce the discrimination and social exclusion associated with mental health problems (Barker 2003). According to the National Service Framework (NSF, 1999) standard one mental health promotion states that health and social services, should promote mental health for all, working w ith individuals and communities, The NSF was put into place to ensure quality and the standard of care throughout the service. NMC (2008) states that nurses have a duty to care and support people in caring for themselves to improve and promote their health. In order to deliver this care an understanding of mental health and mental health pro

Methods and Techniques Used by Firms to Manage Earnings and the Coursework

Methods and Techniques Used by Firms to Manage Earnings and the Motives behind Earnings Management - Coursework Example The value of this activity in large firms seems to be quite high at the level that firms of this size need to publish their reports regularly so that the public is informed about their performance. For this reason, the alteration of figures included in a firm’s financial reports has become a common practice, is related to the efforts for keeping the organizational performance standardized. Still, in the literature, a different view seems to be the most popular: the motives behind earning management cannot be easily accepted. Indeed, quite often earnings management is used for giving a different impression to the public in regard the performance of a particular organization. The motives related to earnings management are also presented in this paper, offering important explanations on the following question: could earnings management become popular in all countries worldwide or not? It is proved that earnings management is not related to geographical criteria; rather, it seems that the position of a firm’s in its industry and the targets set by the managers are used as criteria for deciding the introduction of earnings management in a particular organization. Earning management can be characterized as one of the most important organizational processes. A series of factors have been related to the expansion of earnings management across organizations of different characteristics. In practice, the particular process is often used for promoting personal interests rather than the interests of the organization. The above view is verified through the definition of earning management, as included in the study of Ronen & Yaari (2007). According to the above definition, ‘earning management occurs when managers exercise their discretion over the accounting numbers with or without restrictions†¦ such discretion can be either firm value maximizing or opportunistic’.

Community College Visit Assignment Example | Topics and Well Written Essays - 1250 words

Community College Visit - Assignment Example The Campus offers career training in more than 50 fields. The campus admits students of all ages as well as from all walks of life who are eager to utilize various programs that are offered there. The campus was the first of the DCCCD that offered nursing programs. The campus has recently established associations with various top-notch hospitals in the region. Moreover, it is the only campus within DCCCD that offers food and hospital programs. The campus is a Hispanic-serving institution as well as a member of the Hispanic institutions of universities and colleges. HIS university or college is a campus where the total Hispanic enrolment comprises a minimum of 25% of the entire enrolment. The campus has grown from just being a campus and it now has two sub-branches of the main campus. The sub-branches include El Centro down town campus, west Dallas campus, and Bill J. campus. The two sub branches are also located in the downtown region of Texas. The west Dallas campus is a one-stop location in down town Texas where students can meet with the college advisors, register for their course of choice, as well as speak to the financial aid advisors. This campus is the only college present in west Dallas. The college academic programs are stepping-stones for learners who want to transfer to four-year institutions, for education students who are looking for courses associated with personal development, high school students seeking to get a dual credit, that is for high school completion and college credit. Furthermore, the college offers programs for students seeking associate degrees or certificates to take on entry-level positions at the place of work. Whatever the need of the students, the college has programs that are designed to achieve it. For student seeking degree programs, the campus offers a variety of degrees, which include, associate in arts, associate in science, as well as associates in applied sciences. Moreover, the campus

Ikea Swot Analysis Essay Example for Free

Ikea Swot Analysis Essay Strengths: * IKEA offers a unique value proposition to its customers. It offers a wide range of well designed, functional products at low prices. The design begins with low costs from the outset, striking an ideal balance between function, quality, design, and price. * IKEA introduced the flat package which can be assembled by customers * IKEA has maintained long-term relationships with its suppliers, ensuring the company has access to high-quality materials at reasonable prices. Because of this, IKEA has some of the largest margins in the industry. * IKEA’s vision is to create a better everyday life for many people, putting the concerns for the environment and people at the heart of the business. Weaknesses: * The need for low cost products could lead to a possible compromise between quality and price. * IKEA is a global company, so product standards may be difficult to maintain. * Furniture needs assembly and not everyone has the tools, knowledge or strength to put the furniture together. The instructions for furniture assembly are just pictures. There are no words to accompany the instructions. Opportunities: * IKEA can further capitalize on the â€Å"green† movement and IKEA’s customer’s desires to have less of an impact on the environment. * IKEA is already reducing their carbon footprint by packing in less material. Threats: * Competition for IKEA comes from traditional furniture stores as well as stores like Target, Wal-Mart, Sears, and other similar stores that also sell household products and small furniture. * Some stores have already mirrored the flat package, low cost packed furniture model. * Slow down in first time home buyers, which is a core market segment for IKEA, as well as the recession will limit the amount of customers that walk into an IKEA store. Questions: 1.) IKEA is already opening stores in many locations all across the globe. IKEA offers low-cost products, mostly furniture that is packaged in low, flat boxes, which the purchaser would take with them to assemble at home. IKEA will also deliver their products and the package design saves on shipping charges as well as shelf space at the store. Customers enjoy the experience of shopping at IKEA. The restaurant allows IKEA customers to make a day of the shopping trip. The average customer drives 50 miles round trip to IKEA. The furniture comes in low, flat packaging that is relatively easy to take with you. When it comes to assembly however, the instruction usually only have pictures. This saves the company money, since IKEA is global and would need to print instructions in multiple languages. 2.) IKEA has a one-way design to it store. Customers walk through the different displays and can experience the entire store. At the end of the trip is the warehouse, which has the furniture packaged in the low, flat boxes. Customers can grab a cart and choose the items that they need or liked as they walked through the store. The displays are set up so you can see how the matching furniture looks together. You can sit in the chairs, open and close the drawers, and test out the furniture before you buy. IKEA does offer delivery for a low fee. The salesperson told me that I would have to buy one of everything in the store before the shipping price would increase; I believe the shipping price was $60 for everything in my order. One can also purchase the service of having someone come to your home to put the furniture together. However, customers looking to go in and grab something quickly will find the design and layout of the store cumbersome. Customers may also see something on display that they really enjoy, however, when they get to the warehouse, they might find the shelf empty. IKEA is able to find the sold out items at other locations, however customers need to travel to the other store to make the purchase (at least this was my experience). When the sold out item is not available, the customer might want to go back to the display and find a different set of match-able items, making the shopping experience even longer and more cumbersome.

Impact of Social Media on Business Marketing

Impact of Social Media on Business Marketing The subject of this report is the impact of social media, cloud computing, and video conferencing technologies on business marketing. The purpose of this report is to provide research for these three technologies and recommend how each one of them can be applied to our firms marketing efforts. Nine out of ten companies indicate that their social media activity has led to increased exposure, and according to research, half of them recognize improved sales (Holmes, 2015). Further, 92% of marketers conclude that the use of social media is critical to their business (Demer, 2015). Per Kevin Akeroyd of Oracle Marketing Cloud, cloud technologies require minimal capital outlay since servers and other hardware do not need to be purchased, updated, or maintained, cloud vendors update their software often, which improves adaptability, and integration with other cloud-based applications is usually streamlined (Springer, 2016). Findings from a 2015 Aberdeen survey confirm the advantages of video conferencing, as technology users were deemed to have 74% more success in engaging current sales prospects and were able to collect more new leads than non-users. The survey also found that those companies who employ video conferencing technologies as part of their overall marketing strategy e njoy 30% greater efficiency (as cited in Chang, 2016). I recommend that our firm establish a presence on multiple social media platforms, including Facebook, Twitter, and LinkedIn. In todays day and age, with the incredible number of consumers using social media, and the time that they dedicate to interacting on the platform, I believe it makes perfect sense for our firm to utilize the marketing capabilities of this medium. Research has shown that most companies already employ social media in their overall business strategies, and those that do, have made gains in exposure, improved sales, and enhanced customer loyalty and conversion rates. These facts dictate that our business use social media as well to remain competitive. I recommend our company use an e-mail marketing application provider. It is my belief that we should approach this technology conservatively, beginning one application, so we do not commit too much of our marketing efforts or capital to marketing cloud applications. The e-mail service will prove beneficial, as it offers us an avenue to directly market to our current customers and leads, drive traffic to our website, and will save the firm in terms of print and mailing costs. The ability to automate this function will save our staff time, and the capacity to directly track the success from our e-mail advertisement will provide our marketers relevant information and help in determining if further marketing cloud application expenditures could be necessary and beneficial. I recommend that our company provide all marketing and sales personnel with video conferencing capabilities, including any necessary hardware and software. With this technology, marketers will be able to facilitate a face-to-face meeting with clients, prospects, each other, and sales staff from any location, and from nearly any internet capable device. This will save the company in the form of travel expenditures, as well reduce the amount of unproductive time spent traveling to meeting locations. More people will be able to be involved in key meetings and productivity of these meetings will improve, as an important aspect of communication, non-verbal cues, will be displayed. It is my belief that this technology is an important offering to our current and prospective clientele in terms of convenience. For instance, a client or prospect will be able to clearly view a product demonstration and ask any necessary follow-up questions from his or her home computer, as opposed to traveling to our office or some other meeting site. This may lead to improved customer relations. Further, as studies indicate, the employment of video conferencing technology in our marketing strategy can increase success in current and new lead engagement. The subject of this report is the impact of social media, cloud computing, and video conferencing technologies on business marketing. The purpose of this report is to provide research for these three technologies and recommend how each one of them can be applied to our firms marketing efforts. Social media utilization has provided increased exposure to firms, which has positively affected marketing efforts and correlated with improved sales. Also, social media marketing has also shown to improve customer conversion rates. Cloud marketing technologies are vast and companies are employing them for cost-effective, customizable advertising. Many providers are offering cloud-based applications to manage each facet of a companys digit marketing efforts. Finally, video conferencing technology is valuable when used as part of the marketing strategy. Research is showing that face-to-face interaction increases marketing productivity, decreases associated travel costs, and helps to more effectively engage customer leads. Social Media Social media platforms such as Facebook, Twitter, and Pinterest are being used by businesses as modern-day tools to network with and target consumers. Per a Pew Internet Project, seventy-five percent of adults in the United States, with access to the internet, are on some form of social media. Additionally, according to the Global Web Index, social media users log in an average of about 12 hours per week (as cited in Holmes, 2015). As detailed by Ryan Holmes (2015), these statistics are driving nine out of ten businesses in the U.S. to engage in social media marketing. Holmes (2015) notes, 90 % of businesses see increased exposure and more than half report improved sales from social media. In 2014, more than nine out of ten marketers said that using social media for marketing was critical in their business and eight out of ten believed their efforts on social media enhanced traffic to their websites. According to DeMer (2015), social media marketing has exhibited the ability to incre ase brand recognition and loyalty, facilitate additional opportunities to attract new customers, and improve customer conversion rates. In fact, according to some studies, social medias conversion rate, is 100% greater than that of traditional marketing (DeMers, 2015). Further, the barrier to entry in social media marketing is insignificant, as it is normally free to create an account, and social media affords marketers the chance to monitor consumer behavior, such as user comments, which may yield very precious feedback about their business. In a controlled, systematic study performed by Kumar, Bezawada, Rishika, Janakiraman, and Kannan (2016), the effect of firm-generated content, that is firm-initiated marketing communication of a select company, was tested in relation to consumer buying behaviors and profitability. In it, two test groups were established. The treatment group, which consisted of individuals who chose to receive the selected firms social media marketing content, and the control group, which consisted of those who chose not to. According to Kumar, et al., prior to the firms social media marketing engagement, both groups participants and their spending and cross-buying habits were statistically similar. Weekly overall spending for both groups was within $0.17 and the number of different products purchased (cross-buying) was within .13. The study concluded that, after the firm had embarked on its social media marketing campaign, overall spending for the treatment group rose to $15.96 per week. This figure was now $1.43 more than the control groups weekly spending. Additionally, the treatment group purchased an average of .59 more products per week than the control group. Last, the study also presented that those customers who partook in the firms social media contributed $1.02 more overall to the companys net profit (Kumar, Bezawada, Rishika, Janakiraman, and Kannan, 2016). There are a few negatives to marketing with social media. One is that users are able to post whatever they want about your business, so marketers can lose control of their messaging very quickly. This can be disastrous if a group of angry, dissatisfied customers begin posting negative reviews about the company. Also, while the cost of entry to social media platforms is insignificant, time does need to be invested to properly nurture the marketing campaign. Depending on resources, this may prove problematic for some firms (The Advantages and Disadvantages,n.d.). Analysis: It is apparent that social media is a powerful, contemporary, multi-faceted tool for our marketing department to employ. Based on the sheer number of individuals utilizing the platform and the time they spend being logged in, social media activity can expand our firms market through improved exposure. Also, as evidenced by the academic studies, social media marketing efforts can increase overall sales, profitability, customer loyalty, and the barriers to entry are insignificant. While there are a few potential pitfalls, it is clear that the advantages of social media marketing outweigh the disadvantages. Cloud Computing Cloud computing is the process of storing and accessing data and programs via the internet. The term cloud, in essence, is another word for internet. Cloud computing takes programs that are run on either a local PC or network server and migrates them to the internet (Griffith, 2016). The term marketing cloud refers to the combination of internet-based, digital marketing tool used to advertise to consumers and collect and manage their data. These tools range from a firms official website and social media pages to powerful, online software suites that, in real-time, track consumer data, such as website traffic, and integrate these analytics with the companys website, social media, and e-mail management. Providers, such as Salesforce and Adobe, offer individual cloud-based applications and program bundles (suites), which can manage each piece of a companys digital media. When employed in unison, these suites provide marketers a place to access integrated customer profiles and present co ordinated messaging across all digital marketing platforms (Kantrowitz, 2014). There are thought to be several key advantages to cloud marketing. First, cloud marketing can be more cost-effective than traditional marketing, as the company message is delivered digitally, rather than by a printed medium, such as a brochure or newspaper ad. This saves money on ad placement, as well as mailing costs. Further, according Kevin Akeroyd of Oracle Marketing Cloud, cloud technologies require minimal capital outlay since servers and other hardware do not need to be purchased, updated, or maintained, cloud vendors update their software often, which improves adaptability, and integration with other cloud-based applications is usually efficient (Springer, 2016). Cloud marketing software is also scalable and customizable, so small businesses, who may not want or be able to afford a full suite of programs like those provided by Salesforce or Oracle, can choose an application that directly fits their needs, such as an e-mail marketing provider, which can automate e-mails to cus tomers and leads and directly track conversion rates (Springer, 2016). Further, cloud marketing applications are convenient for employees who do a lot of traveling, as they can be accessed from nearly any device with internet capability (Kantrowitz, 2014). Still, as some cloud marketing analysts note, there are issues with moving marketing efforts to the cloud. Depending on the amount of existing data that may need to be migrated, the time and monetary costs can be substantial. For instance, some companies have millions of customer records that may need to be moved (Kantrowitz, 2014). Also, the safety of data that is stored in the cloud is a concern, as customer data breaches have become a major issue in the digital age. This could subject sensitive customer data, such as credit card numbers and e-mail addresses, to theft. By some, on-site data storage is thought to be more secure. Also, companies need to have quality customer data and enough content to maximize the usefulness of these platforms. As analysts note, without specific content for the target demographic, the effectiveness of this powerful software diminishes (Springer, 2016). Analysis: Marketing cloud technology offers an innovative set of tools for our marketers to use in expanding and solidifying the customer base. The scalability of cloud-based marketing applications is attractive us as a new business, as use can grow and expand as our company develops. Further, the reduction in physical marketing materials and associated costs and reduced need for large capital expenditures, such as servers, makes the marketing cloud a cost-effective option for our marketing efforts. There are a few legitimate risks that require examination before fully diving into cloud marketing, as data security is of extreme importance. Research of the different application providers and any history of past breaches should be performed. Video Conferencing Video conferencing is a technology that allows two or more individuals the ability to communicate, both visually and audibly, in real-time and from separate locations. The technology ranges from the broadcasting of static images and text between just two locations, to the transmitting of high-quality audio and video between a series of locations. With the greater availability of PCs and mobile devices with built-in cameras, and services which facilitate live video chat, the use of video conferencing has become pervasive in personal and business interactions (Rouse, n.d.). According to May Chang (2016), marketers are leveraging the advantages of video conferencing technologies in many ways. Video conferencing is being used by marketers to reach clientele and team members who are on the other side of the country and possibly world. Some of the premier modes of marketing utilization include live product demonstrations for prospects, web-based educational seminars, and on-demand marketin g presentations. This enhanced form of communication results in boosted productivity and can translate into more success by the sales team. Findings from a 2015 Aberdeen survey confirm some the advantages of video conferencing, as technology users were deemed to have 74% more success in engaging current sales prospects and were able to collect more new leads than non-users. The survey also found that those companies who employ video conferencing technologies as part of their overall marketing strategy enjoy 30% greater efficiency (as cited in Chang, 2016). Further, the face-to-face nature of video conferencing, with introduction of non-verbal cues, provides for richer communication between teams that cannot be in the same physical location. This is key, per Chang, as meetings where marketing strategy is discussed can be very intricate and passionate. This type of productive communication allows marketers to more quickly advance, comprehensibly define, and carry out their strategy (C hang, 2016). Finally, video conferencing technology can save marketers in terms of travel and other associated expenses, as meetings are able to be held from any internet-enabled location. While there are plenty of advantages to video conferencing technology, according to Loveleena Rajeev (2016), there are a few negatives for marketers to consider. One of the main drawbacks is technical difficulties that conference participants may experience. This can be the result of low-internet bandwidth, power outages, or software or hardware failure by any of the parties involved in the communication. Further, while communication is technically face-to-face, the lack of physical, personal interaction may hamper the effectiveness with which marketers can connect with their prospects or team members. As Rajeev notes, A handshake and an eye contact are essential aspects of many business meetings. Finally, depending on the extent of features required or desired by a firm, cost may be prohibitive, especially for small businesses and start-ups. Analysis: Video conferencing technology is a resource that our marketers can utilize on multiple levels. As research indicated, live, face-to-face communication can help our marketers more successfully pursue contacts and leads, as well as develop new prospects without having to travel. This saves our firm in terms of a host of marketing travel expenses. Furthermore, because video conferencing can provide deeper, clearer levels of communication, I believe that the technology can help our firms marketing department to more proficiently and successfully interact with each other, current customers, and leads. This, in turn, can positively affect our productivity and sales. While there are a few noted negatives to the technology, I believe, overall, it can prove as an advantage in our marketing efforts. Recommendation for Social Media: I recommend that our firm establish a presence on multiple social media platforms, including Facebook, Twitter, and LinkedIn. To implement this recommendation, a committee will be formed to better define our overall social media strategy and goals. Once clear goals are in place, the partners will interview current staff to determine if any individual has the knowledge and desire to undertake creating and managing each account or if a consultant may need to be contracted. Finally, an assessment of the firms current technology will be performed to confirm that we have all technical capabilities in place to move forward with the social media plan. Justification: As the number of consumers using social media has soared, and the amount of time that they spend on the platform increased, it has become necessary for businesses to develop a social media presence. As researched, many of the companies that market to consumers through social media recognize an upsurge in exposure, improved sales, and enhanced customer loyalty and conversion rates. Furthermore, the initial cost of social media marketing is minimal, as it is free to create accounts on most platforms. Finally, because we know that much of our competition will be using social media to develop and maintain their market, it is imperative that we do so as well. Recommendation for Cloud Computing: I recommend our company use an e-mail marketing provider. To implement, the partners will contract with an IT specialist to review the various application providers and their costs. The firms marketing department will consolidate all client and lead e-mail addresses on an Excel spreadsheet and present the partners with advertising content conceptualizations. Once a platform has been selected, webinars will be scheduled to train our marketing staff on how to properly set-up and utilize the application. Justification: While there are a myriad of cloud marketing options available to our company, and certainly research to indicate their advantages, at this point we are in the growing stage, and it is my belief that we should operate conservatively, begin with one application, and not commit too much of our marketing efforts or money to the marketing cloud applications. The e-mail service will provide us an avenue to directly market to our current customers and leads, drive traffic to our website, and will save the firm in terms of print and mailing costs. The application can be accessed from any internet-enabled location, which makes for convenient access to our staff. Further, the purchase can serve as a stepping stone to other marketing cloud applications. As our business continues to grow and stabilize, we can analyze the success of the e-mail service provider and determine if more cloud marketing applications might be beneficial to operations. Recommendation for Video Conferencing: I recommend that our company provide all key marketing and sales personnel with video conferencing capabilities, including any necessary hardware and software. To facilitate this process, the partners will determine who, in the marketing and sales departments, it will be critical to supply with access to video conferencing capacities. An IT specialist will be consulted to determine the most cost effective pairing of available hardware and software. Once this has been determined, we will contract to have all components properly installed and tested. Justification: I believe the use of video conferencing technologies will be beneficial to our firm in many ways. First, our marketers will be able to facilitate a face-to-face meeting with clients, prospects, each other, and sales staff from any location, and from nearly any internet capable device. This will save the company in the form of travel expenditures, as well reduce the amount of unproductive time spent traveling to meeting locations. More people will be able to be involved in key meetings and productivity of these meetings will improve, as an important aspect of communication, non-verbal cues, will be displayed. Finally, it is my belief that this technology is an important offering to our current and prospective clientele in terms of convenience. For instance, a client or prospect will be able to clearly view a product demonstration and ask any necessary follow-up questions from his or her home or office computer, as opposed to traveling to our office or some other meeting site. Further, as studies indicate, the employment of video conferencing technology in our marketing strategy can increase success in current and new lead engagement. As evidenced by my research, social media, cloud computing, and video conferencing are all technological tools that can be employed in some form to aid our marketing staff. Social media has proven to be a powerful outlet for company marketing efforts, with many business recognizing an uptick in overall exposure and customer conversion rates. Further, studies suggest those customers engaged in company generated social media content provide increased sales. Cloud computing has also become a popular technology for businesses looking to modernize their marketing function. The use of marketing cloud platforms is pervasive because internet-based promotional efforts are thought to be cost-effective, as physical marketing materials and expensive hardware are not required. The scalability of cloud-based application offerings is also attractive to small businesses, as programs and services can be purchased on an a la carte basis. Last, video conferencing applications have shown to be useful in firm marketing. Marketers have found, and studies have shown, that the face-to-face nature of meetings conducted via video conferencing allow for more productive communication and correlate to an increase in ability to court sales prospects as well as develop new ones. I believe each of my recommendations will benefit the firm and our marketing efforts in meaningful ways. At the very least, the creation of a social media presence will provide exposure to consumers that we may not reach otherwise. Research has shown the ability to leverage that exposure into elevated brand loyalty, new customers and improved sales. No doubt, many of our competitors are already using the platform, and to maintain competition, we should as well. Our firm can benefit from the e-mail service provider, as the costs of physically distributed materials will decrease substantially. More, the ability to automate this function and track its success will provide our marketers relevant information, save our staff time, and help in determining if further marketing cloud applications expenditures may be necessary and beneficial. Finally, video conferencing technology will provide our marketing team with the ability to hold face-to-face meetings with each other, or clientele, from any internet capable PC or mobile device. This will save the firm in travel costs and curb unproductive time spent traveling to and from meetings. The use of video conferencing technology will also provide for more meaningful, constructive communication, which research has shown to translate into greater success in engaging current sales prospects, an increase in the capacity to generate new prospects, and a boost in our internal productivity. References    Chang, M. (2016, May 13). Why Best-in Class Marketing Requires Web/Video Conferencing. Retrieved March 18, 2017, from http://theworkspacetoday.com/2016/05/13/best-in-class-marketing-requires-webvideo-conferencing-to-drive-more-meaningful-results/ DeMers, J. (2015, September 20). The Top 10 Benefits of Social Media Marketing. Retrieved March 08, 2017, from https://www.forbes.com/sites/jaysondemers/2014/08/11/the-top-10-benefits-of-social-media-marketing/#2da0fda91f80 Griffith, E. (2016, May 03). What Is Cloud Computing? Retrieved March 14, 2017, from http://www.pcmag.com/article2/0,2817,2372163,00.asp Holmes, R. (2015). Why Businesses Cant Survive Without Social Media. Fortune.Com, N.PAG Kantrowitz, A. (2014). Pros and Cons of the Marketing Cloud. Advertising Age, 85(12), 30. Kumar, A., Bezawada, R., Rishika, R., Janakiraman, R., Kannan, P. (2016). From Social to Sale: The Effects of Firm-Generated Content in Social Media on Customer Behavior. Journal of Marketing,80(1), 7-25. doi:10.1509/jm.14.0249 Rajeev, L. (2016, August 13). The Various Advantages and Disadvantages of Video Conferencing. Retrieved March 18, 2017, from http://www.buzzle.com/articles/advantages-and-disadvantages-of-video-conferencing.html Rouse, M. (n.d.). What is video conference (video conferencing)? Definition from WhatIs.com. Retrieved March 18, 2017, from http://searchunifiedcommunications.techtarget.com/definition/video-conference Springer, R. R. (2016). Is the Marketing Cloud Right for You?. Econtent, 39(5), 20-24. The Advantages and Disadvantages of Social Media Marketing. (n.d.). Retrieved March 15, 2017, from https://www.webpagefx.com/internet-marketing/social-media-marketing-advantages-and-disadvantages.html

The Three Musketeers :: essays research papers

D’Artagnan goes to France to become a Musketeer. But on his way he gets into a fight with a tall ,dark haired nobleman with a scar on his right cheek. He sees the man talking to a woman named Milady de Winter. D’Artagnan finally finds the captain of the musketeers Monsieur de Treville. D’Artagnan sees the man that defeated him and runs after him. But on his way he runs over wounded Athos and he also runs into Porthos. He ran through the street but could not find the man. Athos gets mad and challenges D’Artagnan to a duel. But when they were about to fight five Cardinal Guards attack them, and D’Artagnan is rewarded for his bravery. One day his landlord comes to him with a favor and he excepts it because he has not paid his bill for three months rent. Constance Bonacieux was kidnapped. While he is telling his friends the whole story he hears his landlord yelling because he was being arrested. But they do not save him for if they get arrested then they will not be able to rescue him. At night he heard someone crying. He looked through the hole on the floor of his apartment, and saw the guards tying up a young woman. He brakes the door and scares the guards away. She thanks him and they fall in love .He then guides her safely to the palace where she is a maid for the Queen of France. But a man comes beside her and D’Artagnan is about to fight him but she stops them and tells D’Artagnan that it is only the Duke of Buckingham and that he has come to meet the Queen. The Queen tells him to leave because he might be in danger .He asks her to give him something to remember her by ,so she gives him a ribbon with twelve diamonds on it. She didn’t know but on of her maids were spying on her, the maid immediately reported it to Richelieu. Richelieu told the King to schedule a ball in ten days in the Queens’ honor. He told Milady de Winter to steal two of the diamonds from the ribbon to show the King that his Queen gave it to another man. Constance asks D’Artagnan to tell the Duke about the ribbon, and the Queens’ danger. The Duke gets someone to make a pair that looks just the same so he can get the Queen out of great danger.

The impact of Christian Religious Education

The context of studying religious in a society such as ours, Christian religious educations give me the opportunity to learn from religion (Christian religion) in an organized Manner.From my perspective, Christian religious education aims to support and develop my religious identity by giving me the opportunity to participate at Christian religious practices. Religious education like Christianity involves religious practices such as praying, caring for others, and dealing with the challenges of life.In these practices I see Christian religious education as an inspirational reality of God’s teaching; the only reliable tool that I rely on in the time of difficulties and challenges. The concepts of God, creation, redemption, or eternity are concepts that are difficult to understand unless with faith and the teaching of Christian religious education.From this standpoint, progress in Christian religious education refers to my participation at religious practices in a more proficien t way. The aim of this paper is to get a clear view on the significance of studying Christian Religious Education and its impact on me as an individual.Growing up as a KidAs a kid growing up I attended Catechism classes (first Holy Communion and Confirmation), as far as going to the seminary (Catholic seminary) after my graduation from high school. I attended catechism classes and was taught the Catholic doctrines and other Christian beliefs.Therefore, Christian religious education has impacted my life and my personal growth. Consequently, learning through religious education enables me to:Develop my knowledge and deepen my understanding of the Christian faith, especially my Catholic faith and other Christian beliefs. It helps me understand the relevance of the Catholic faith and the meaning of life. It fosters the values, attitudes and practices which are well-suited with my faith as Christian. Christian religious education develops my skills of reflection, critical thinking, and h ow to act in accordance when making moral decisions. It nurtures my prayer life as an individual.It helps me understand and appreciate significant aspects of other Christian traditions such as observing lent, the practice of station of the cross and advent season. The observance of all of these makes a positive difference to my Christian life and put my beliefs and values into action.The Influence of Christian Religion Education on meThe impact of Christian religious education on me is that it transfers Christian moral values and norms to me as person or individual growing up to become responsible and appreciating myself and others. It teaches me the actual duty of a Christian and acquaints me with religious practices and obedience to authorities in the neighborhood, homes, state and in the universal society.Christian religious education helps me to develop the knowledge and understanding of Christianity and especially, the catholic doctrine. Christian religious education specially the catholic doctrine have taught me some religious norms and it values and has encouraged me to learn from various religious beliefs, values and culture while at the same time, focusing my own beliefs regarding my religion.My study at the seminary and catechism classes has also help me to be mature personally and socially as well as refining my judgments and decisions on religious, moral and social issues, preparing me for life in a secular society.During my time in primary school I can clearly recall that Christian religious education in the context of catholic religious teachings popularly known as â€Å"doctrine† in catholic schools was a compulsory subject for us. It was mandatory subject, not an optional one.In fact anyone who could not pass doctrine in St. Francis high school (Pleebo, Maryland County) is assumed not to be able to do well or pass other subjects. As the result, Christian religious education gave me a stronger sense of my identity and it made me to know m y place in the world that I live in through Christian religious and ethical teaching.Christian Religious education guides me through my spiritual journey. It motives me and helps me been focus on my spiritual life. If I don’t understand what I am implementing in my life, then I will end up losing focus in my Christian activities.Christian Religious education aids me in instructing me how to understand the existence of God and how to obey his commands. Christian Religious education assists me in keeping me from doing the wrong things and repeating the same mistakes over and over again.It instructs me to obey authorities and follow the teaching of the scriptures, so that I may teach the little one or my own kids the ways of life of my religion (Christian) and how to follow it teachings. Encourages me to look more into what I accept as true and reflect on that spiritual knowledge. It helps me understand the Word of God as expressed in the Christian scriptures and especially the teachings of the Catholic Church. And considering how situations can affect the way that I understand things in my lives and the world around me. Reflecting on the Catholic beliefs that my life has meaning, therefore, the essence of Christian religious education is to help me to value the teachings of the scriptures and that which God reveals in our lives.It helps me recognize such knowledge and understand issues which are never fully realized except in actual relationships with the scripture (God) or teaching of Christian religion education. It helps me truly develop and  engage common issues in concrete actions.Why Christian Religion Education Matters to me?Christian Religious education makes a distinctive contribution to my well-being. It promotes my moral, social and above all my spiritual, development. It prepares me for societal challenges and future responsibilities. Religion and beliefs inform our values and are reflected in what we say and how we behave. Christian Religio us education try to explain or give meaning to challenging questions about the ultimate meaning and purpose of life, beliefs about God, and the nature of reality, issues of right and wrong and what it means to be human. It develops my knowledge and understanding of the nature of religion and belief including Christianity, and other principal religious issues, such as the TRINITY, (three persons in one God).God the FATHER, God the SON and God the HOLY SPIRIT, philosophy that are difficult to understand. Christian religious education offers me the opportunities for personal reflection and spiritual development. It enhances my awareness and understanding of Christianity and beliefs, teachings and practices. Christian religious education had impacted my life, to be more precise, it helps me to understand issues of faith and the existence of God. There are things I cannot do because of my beliefs and faith.I cannot take away human life, because I have value for other and the life of peop le. I cannot encourage abortion or homosexual arts.Taking away other life is murder, murder is a crime. Christian religious education, specially my doctrine (catholic doctrines) forbids that. And Christian religious educations help enhance and foster my beliefs. Therefore, my value of God is deepening.Christian religious education today is vital. As the issue of extremism emerges, I begun to wonder how these people lost their moral direction and they have turn against society in the name of religion. One might want to look to their religion as one aspect of what shaped their thinking.Instead of judge them; I extend forgiveness, because my religion (Christianity) teaches me how to forgive. After all, Christ said in the Bible â€Å"he who is without sin should cast the first stone.†Christian religious education is priceless. Christian religion offer open debate about all moral and ethical points of view. It is open to free debate, unlike other religions which forbids open discu ssion of some critical issues.In order to combat ignorance, Christian religious educations enlighten my mind. It causes me to act as detects by the scripture or my doctrine.The reason a society falls is its lack of morality. Christian religious education taught me about morality, ethics and to love others, even if they don’t act very loving toward me.The skills, understanding and knowledge acquired from Christian religious education during my seminary and catechism class’s days, couple with my Christian ethics class at AMEU is very necessary. They help to broaden my knowledge and positively sharp my thinking to be mature in my attitudes.Christian religious educations help me to be open minded, value for others and self understanding. Experiencing self-assurance about my own beliefs and identity and increasing my perception of my religious, moral and spiritual ideas.ConclusionIn conclusion to this paper, I will say Christian religious education from all angle and from a ll area of society has shown without any doubt its significance on me as individual and society cannot be ignored.Christian Religious Education has prove to make available openings for spiritual expansion in the course of helping me to think about and act in response to questions of meaning and function in life, and questions about the s existence of God and morals in human society; to consider and react to  critical issues especially issues of morality and real challenges of life.This has helped me to make clear and knowledgeable decision on religious and moral issues. Our society today is face with many moral issues, such as same sex marriage know as gay marriage and the issue of abortion. Christian religious education has helped to develop my sense of character and belonging, preparing me for life as individual in society.It gives me consciousness and understanding of my beliefs, including practices and values of Christianity. Christian Religious Education is a tool that streng then my ethical attitude and values, including choices and behavior and my believed toward abortion, drugs and homosexuality.

The Weimar Republic Was Failed from the Beginning

The Weimar republic was failed from the beginning. It began with the collapses of political governments within the Weimar republic. Stresemann’s government collapsed in late 1923 to be replaced by another government led by Wilhelm Marx of the Centre party. However the main contributing catalyst to the failure of the Weimar republic was the ever rising inflation in the country. The Weimar republic was failed from the start as the inflation started at the begging of the war as Bonnel points out â€Å"Inflation began in 1914 and was linked to the way in which the imperial government chose to pay for the war effort. Undoubtedly the imperial government had indirectly doomed the Weimar republic. This was the reason for the growing disillusionment within the Weimar Republic. The growing disillusion with the Weimar Republic was the deteriorating economy . This view is generally accepted but most historians are that of the German economist Kurt Borchardt (1982) . Borchardt suggests the slow growth within the Weimar republic was because that the trade union power kept wages high and therefore squeezed profits and middle class income. Borchardt believes that the Weimar Republic was unstably weak before 1929. This backs up Bonnels statement and is supported by K. J. Mason statement â€Å"The economic prosperity of the 1920s, however, was built on weak foundations† . However there are historians such as C-L Holtfrerich that have challenged such a view that high wages were the cause of the Weimar unstable economy . The weight of the evidence shows that C-L Holtfrerich could not have a significantly large change in the economy as the economy was already plummeting into inflation. Hyper-inflation initiated by the government to pay back reparations however it was blamed on the invasion of the Ruhr. There response to the economic situation was to print more money. Salmon suggests â€Å"The government simply printed more money†¦. Banknotes became increasingly worthless†. By 1923 the Reichsmarck became so worthless that 4 200 000 000 000 was worth one U. S. dollar. This alienated the middle class from the regime. The social and political cost of the hyperinflation was high. Scholars note that the inflation did more to undermine the middle classes than the ostensibly socialist revolution of 1918. A lifetime of savings would no longer buy a loaf of bread. Money was being carried in a wheel barrow to carry money to buy loaves of bread, it end up that the wheel barrow was worth more than the money in it. Trade union funds wiped out the middle classes and Capitalists losing there savings there for making the rich poor over night. Pensions planned for a lifetime were wiped out completely. Politically, the hyperinflation fuelled radicalism on both the left and the right. The Communists, badly damaged by their failure in January 1919, saw greatly improved prospects for a successful revolution. In Munich the leader of the small National Socialist German Workers' (Nazi) Party, Adolf Hitler, used the turmoil to fashion an alliance with other right-wing groups and attempt a coup in November 1923—the Beer of the left succeeded in imposing their will. In the short run they did not succeed because of ineptitude and miscalculation; in the long run they failed because the government sponsored a currency reform that restabilized the mark and also decided to end its policy of passive resistance in the Ruhr in exchange for an end to the occupation and a rescheduling of the reparation payments that it owed to the Allies . Hall Putsch—that sought to use Bavaria as a base for a nationalist march on Berlin. He hoped to overthrow the democratic system of Weimar that he believed was responsible for Germany's political and economic humiliation. Neither the radicals of the right nor those of the left succeeded in imposing their will . In the short run they did not succeed because of ineptitude and miscalculation; in the long run they failed because the government sponsored a currency reform that restabilized the mark and also decided to end its policy of passive resistance in the Ruhr in exchange for an end to the occupation and a rescheduling of the reparation payments that it owed to the Allies. The wages of the working class became worthless. This caused society to turn to extreme anti-republican groups, the evidence of this was shown in the 1932 elections as anti republican parties gaining majority such as the Nazi party and the KPD. The financial recovery that began with the restabilisation of the German currency in late 1923 received a boost in 1924 when the Allies agreed to end their occupation of the Ruhr and to grant the German government a more realistic payment schedule on reparations. A committee of the Allied Reparations Commission headed by the American financier and soon-to-be vice president Charles Dawes had recommended these changes and urged the Allies to grant sizable loans to Germany to assist its economic recovery . The Dawes Plan marked a significant step in the upswing of the German economy that lasted until the onset of the Great Depression. The 800 million gold marks in foreign loans had by 1927 enabled German industrial production to regain its 1913 pre-war high . That same year the Reichstag addressed the vital need for social and class reconciliation by voting for a compulsory unemployment insurance plan. Reconciliation on the political level seemed achieved in 1925 when the 77-year-old Hindenburg was elected to succeed the deceased Ebert as president . Although no democrat, the aged field marshal took seriously his duty to support the constitution and the republic . The economy played a major part in the fall of the Weimar Republic. The hyper inflation in the 1920s was a catalyst which sped up the obvious fall of the Weimar Republic. This is supported by Feuchtwanger as he states â€Å"†¦ in the final years of the Republic the governments chances for survival were slim ‘. Furthermore supports the fact that Weimar was doomed from the beginning with the debts of the war which passed on during the Weimar â€Å" the principle causes for the failure, however,, to be sought in the years after 1918. as for these the many reason of the economy led to the fall of the Weimar Republic by 1933. When the Germans spoke of Lebensraum, which means â€Å"living space†, they used the term to denote a perceived need to have enough physical room to provide for themselves comfortably. This was used as propaganda in the invasion of Russia in 1941. Using children’s school books and the education system Hitler put in place to brain wash society into believing that this is how Germans should be. Propaganda might take the form of persuading others that your military might is too great to be challenged; that your political might within a nation is too great or popular to challenge etc. In Nazi Germany, Dr Joseph Goebbels was in charge of propaganda. Goebbels official title was Minister of Propaganda and National Enlightenment. As Minister of Enlightenment, Goebbels had two main tasks to ensure nobody in Germany could read or see anything that was hostile or damaging to the Nazi Party. To ensure that the views of the Nazis were put across in the most persuasive manner possible. To ensure success, Goebbels had to work with the SS and Gestapo and Albert Speer. The former hunted out those who might produce articles defamatory to the Nazis and Hitler while Speer helped Goebbels with public displays of propaganda. The Nazis understood human psychology. It was Goebbels' simple realisation that, for instance in cinematic propaganda, there was a need for the viewer to be entertained. Otherwise, there would be no interest in watching at all. This is simply a single instance of the successfulness of Nazi propaganda. Goebbels realised this and corrected it. How Successful was Nazi Propaganda 1933-39? The relevance of how successful propaganda was at reaching people is that: it would be largely true to say – if it had reached people, if it had influenced peoples thought in a way beneficial to the rise of the Nazi party, therefore it had achieved a primary aim. The cinema allowed people to see the might of Germany†¦ but far from via raw imagery – the influence of propagandists was initially clear, however became more transparent and therefore more effective: Cinema attendance figures quadrupled. Propaganda, however slight or extreme, was being seen. The object of Riefenstahl's ‘Triumph of the Will' was also another facet of propaganda. The ensure that everybody could hear Hitler speak, Goebbels organised the sale of cheap radios. These were called the â€Å"People's Receiver† and they cost only 76 marks. A smaller version cost just 35 marks. Goebbels believed that if Hitler was to give speeches, the people should be able hear to him. Loud speakers were put up in streets so that people could not avoid any speeches by the Fuhrer. Cafes and other such properties were ordered to play in public speeches by Hitler. Goebbels and his skill at masterminding propaganda are best remembered for his night time displays at Nuremberg . Although it was his idea Speer brought it to life. Here, he and Speer, organised rallies that were designed to show to the world the might of the Nazi nation. In August of each year, huge rallies were held at Nuremberg. Arenas to hold 400,000 people were built. In the famous night time displays, 150 search lights surrounded the main arena and were lit up vertically into the night sky. Their light could be seen over 100 kilometres away in what a British politician, Sir Neville Henderson, called a â€Å"cathedral of light†. The propaganda allowed people to feel a sense of pride for there nation even though they themselves were suffering. That there suffering was for a reason and that it was not all in vain because that it was being fixed. They believed this because of all the great feats of design that Speer and Goebbels had put up inspired them this was he effect of Nazi propaganda.

Alliteracy Definition Essay

Alliteracy is defined by Merriam-Webster’s dictionary as the quality or state of being able to read but uninterested in doing so. I, myself, am an example of the definition Merriam-Webster gives. I am fully competent of picking up a book and reading it. When I have spare time available, I could easily walk over to the book shelf in my house, where my wife has many books ranging from romance to science fiction, pick one out and read it. However, it is not a something that draws my attention or seems of interest to do. I only read when it is required of me, such as work related text and school related text. On the contrary, Mortimer Adler was a man who loves books! In his 1940 essay, â€Å"How to Mark a Book,† Adler defines how reading is more than just reading. It is the act of active reading- a skill- that requires using certain strategies in order to remember and understand what you read by highlighting, underlining, and make annotations in the book to help you remembe r and understand what you’ve read. Adler states, â€Å"Marking up a book is not an act of mutilation but of love.† (Adler, 1940) Adler’s form of reading requires putting forth effort that people who are alliterate may not see as relevant for reasons such as technological advances and an expensive hobby during a time of recession. One technological advance that has replaced books is through the invention of the television, which was a modern day marvel of its time and still continues to be. The invention of the television brought news and entertainment to the general population easier and faster than any book or newspaper ever could. People started relying on television more and more and reduced or eliminated reading from their daily activities. Between 1955 and 1975, when television were predominately introduced, a study showed that the average amount of time a person spent reading fell from 5 hours a day to 3.6 hours a day. However, as time went on and a larger variety of shows became available and tele vision hours extended those figures changed significantly. The same study shows that by 1995, the average person spent 9 percent of the spare time reading in comparison to 21 percent in 1955. Adler states, â€Å"They forget that it is possible for a man to acquire the idea, to process beauty, which a great book contains.† (Adler, 1940) However, does it truly mean that because people don’t read, they cannot acquire ideas or process the beauty behind ideas and creativity? I disagree. Television has been a wonderful source for information as we learn tons of information about places and people that we seldom learn about in written literature. We can easily learn about new cultures, different places, and how to do things without turning through page after page of words. Television, furthermore, helps improve memory as we are able to recall what we see easier than by what we’ve read. Another factor that has helped to cause alliteracy is money. People just don’t have the funds to purchase the high prices that are placed on books especially during these recessive times. Buying books is an expensive hobby and outside of the reach of the average person who is struggling just to pay their bills. According the National Endowment for the Arts, reading participation increases quite progressively for each increase in family income. Based on the survey, which was taken in 2002, approximately one-third of family with an income under $10,000 read literature during the survey year. This was in comparison to 61 percent of family with incomes of $75,000 or more. Based on these surveys, it is proven that lower family incomes are linked with alliteracy rates. In Adler’s How to Mark a Book, Adler makes the statement, â€Å"†¦buy yourself a cheap edition and pay your respects to the author,† (Adler, 1940) for the sole purpose to â€Å"Mark† the book up. Adler throws this idea out freely as if everyone is able to afford the cost of books. However, Adler was American professor, philosopher, and educational theorist who was more than likely in the 61 percentile that the National Endowment for the Arts surveyed. It is not feasible to assume that everyone can afford the price of books and may face allitaracy for that reason. Adler’s form of reading requires putting forth effort that people who are alliterate may not see as relevant for reasons such as technological advances and an expensive hobby during a time of recession. If the purpose of Adler’s reasoning in marking a book is to share an intimate relationship with the author, then maybe technological advances will one day bring that to the masses in a more affordable way.